Ep 116: Too Online [Moving To A New Feed!] 1) Reformation Marketing and Josh Wine, 2) Mob Wife, HBO psyops and "Trend Laundering"

[00:00] I feel like I need to start channeling [00:02] Something. To do this? To do it well. Yeah. To do it well. [00:07] I had the opposite feeling this morning. I feel like our best podcasts are when you and I are just riffing. We're just chatting. We're just hanging out. I'm kind of like, you know what? I kind of want to like not see myself. [00:18] because then we're talking you know i'm so sick of my face it's like unbelievable it's everywhere you can't you can't see my face [00:23] I cannot. I want to. Cover up all the mirrors in my house. Close the tabs. Close the tabs. [00:29] Anyway, that was actually my feeling is like, [00:32] When the pod is the best, I feel like. [00:36] we're hanging out. Yeah, I think I'm by channeling something. I mean like channeling the truth of the universe. [00:42] Whoa. My gosh, expectations through the roof on this podcast. Channeling like an authentic... We're literally just talking about memes. [00:50] Welcome to Two Online by Boys Club. Hot internet news served fresh. I'm Natasha Hoskins. I'm Dina Burke. And this is Boys Club. [00:59] Wait, is it just boys club? It's just boys club. [01:02] The Boys Club podcast? No. No. [01:05] Just boys club. Yeah, I feel like the last few weeks, this is not the feelings check-in, this is too online, so I won't get into it, but the last few weeks I've been really down, like really down bad, and it's hard to show up to this podcast. Emotionally. Emotionally. For yourself. [01:19] emotionally for myself. And... [01:21] There's a delicate balance between [01:25] being what we are on this podcast which is talking about our feelings and transparent about where we're at with our lives and how that affects all the other things that we do and love to talk about and also like nobody wants to hear a depressive episode yeah I know so I feel like I'm on the other end uh hopefully PTL praise the lord but it's been tough to show up to this podcast and like try to be real and fun and funny but authentic but not like

[01:51] Nobody needs, everybody's, it's January. [01:54] Everybody feels depressed. Nobody needs to hear it on a podcast, but it's been something I've been thinking about. That's tough. Well, you do look like you've got some color in your face. [02:03] some light behind your eyes. It's amazing what a bring light can do. I get that. I think you're now on the other side of it. You've been home with your kids for a week. It's tough. It's tough. [02:14] And I'm going to carry this episode. I'm going to put the team on my back. Thank you. For the listener, we have moved to online to a new feed. So subscribe. It's going to be at the very top of the show notes, whether it's Spotify, Apple, if you're on some weird, archaic... [02:33] player somewhere i'm sorry i don't know but dm us we'll try our best please subscribe please rate it if you like this podcast and share it if you like it and we're excited to be here and we love to do it and the reason we can do this work is because people say that they like it and that they subscribe if you've been listening to online and [02:53] You like it and you maybe come from the boys club world and you know, like whatever are we talk about tech. We talk about crypto at C word and you maybe listen to this podcast and you're interested and you like this podcast and you want to share it with your friends, but you haven't shared it with your friends because of the crypto side of boys club. [03:11] This is exactly why we've moved online to a new feed. [03:14] so that it's... [03:15] free and clear pure of all of the other some would say baggage some would say gifts of boys club which is the crypto of us so

[03:25] It's there's no crypto on this on the new feed. It's just too online. We're just talking about digital culture, internet culture, trends, weird things that we see on the internet. And we would love for you to share it with your friends on the new feed if you're embarrassed about being into crypto too. [03:43] Okay, let's get into it. Okay, great. [03:55] creativity, ownership, wealth building, and more. Free of credit scores and spending habits, Kraken is your easy-to-use, newbie-friendly bridge to this whole new world. Everything can be better, so why not finance? To get started, go to kraken.com backslash boys club, sign up in just a few minutes, and see what crypto can be. Not investment advice, crypto trading involves risk of loss. Cryptocurrency services are provided to U.S. and U.S. territory customers by Payward Ventures, Inc., PVI, DBA, Kraken. [04:25] first, if you're okay with that. Sure. I had a story that I was going to talk about. And then I realized that that story was a little bit too much of a bummer in reality. So we made a quick pivot, a last minute [04:37] switch up here and this story is genuinely coming from the heart it's a story that i have been witnessing and watching and thinking about and now i'm pulling it into trend forecasting and that's what we're doing here so this is going to be a surprise to you because it's not what we had talked about that i would talk about so here we go okay okay so the story here is gorilla style marketing

[05:04] and brands i i'm worried that my story is the same story it's okay keep going keep going i am dying to hear it [05:12] There's two main aspects to the story, and it's a trend that I'm witnessing. The first aspect is reformation. [05:19] The second aspect is Josh wine. [05:22] And meme. The new meme that's hit the world by storm this week. And the through line here is internet native marketing. [05:30] That is... [05:32] So wonderful and playful and just a joy to witness. So starting with reformation, is this your story? This is... [05:43] very tightly twinned with my story. I have... [05:46] another side of this. Great. So this is going to be a tight 20 on guerrilla marketing. [05:54] I think there's going to be a natural segue, but it's interesting that we both this week have gravitated towards the same [05:59] theme. So go on. Okay. So the first one is Reformation. Any girly listening to this is aware of the brand, [06:07] hit us all [06:09] It was the hottest thing that a girl could be wearing 10 years ago. All the girls showing up to weddings in saucy cutout dresses for the last 10 years. You can thank Reformation for that. Exactly. Send them a DM and a heart emoji their way. And they have stood the test of time. I thought they were going to be a flash in the pan, but they have evolved. I think they were one of the first brands to not going by a...

[06:35] seasonal approach to their collections, but literally just responding to trends. Like this is happening and they would do a line of them. And then I think that's sort of changed now. But when I was an intern, a fashion intern, I was, [06:50] a long time ago, everybody was talking about how reformation was doing it so differently because they were just like, [06:56] turning things out they were making everything in LA it was like a whole thing oh that's interesting I didn't realize the story about them was like that [07:03] was fast fashion adjacent fast fashion adjacent but using fabrics that they say are like recyclable sustain what i say is absolute atrocious quality control but each their own anyway they have stood the test time they continue to make great clothes you can spot them they have a very distinct style [07:22] But what is funny is... [07:24] their style is very directly up the line of your trad, [07:30] Instagram influencer girly. Their style and that girl are two sides of the same coin. And so there's a very clear way that they could be marketing themselves where they're going to all those micro influencers with 15,000 followers and they're dressing them and they're doing paid posts. And like they still do that, but they've done two things recently in their marketing strategy that I think is so interesting. [07:53] So very cool. One is a collaborative post with MCM Wholesale. [08:00] So MCM wholesale, if you are not familiar, is the high watermark for meme accounts on Instagram right now. I think it's MCM Northwest wholesaler.

[08:09] I think that is the full Usted name. I think that is the proper way to refer to them. And they are an out there meme account. And if this gives you any frame of reference, I only understand about... [08:26] 45 to 50% of what they're posting. They are deep internet native people. [08:31] creator and they've been blowing up. [08:35] They don't seem to, they're not a media company. They're not trying to do anything but be a meme account. I think they're trying to sell some t-shirts. They sell t-shirts. Yeah. That's the other thing that they do. I was going to get to that. Okay, sorry. They sell t-shirts and every once in a while they do very sparingly collaborative posts. And the fact that this account, and I would say that this account is [08:54] Very male. Yeah, me too. [08:57] It's got a dude vibe to it. And the fact that they did a collaborative post... [09:02] with Reformation. [09:03] is surprising [09:05] Funny for both of them. So how this shows up on Instagram in reality is 10 images, 10 memes. They post it and it's collaborative. So if you don't know what that means, you're probably listening to the wrong podcast. And they have nothing to do with reformation. [09:20] It's all about the new year and like some fashion adjacent stuff, but it's like very much not about reformation. So I'll give you an example. There's a grainy image of a woman and then, [09:32] lettering on top of it a tiktok style lettering on top of it that says me leaving the party early without saying goodbye to anyone so i can go home and stare at my phone in bed that's one okay then another one is a gamer style screenshot and it's a little tiny warrior and then a huge like robot guy and the little tiny warrior says me barely making it through january huge robot guy february

[10:02] you [10:03] Right. Speaking to what are hopefully universal truths for women. [10:07] that would resonate with a Reformation buyer. Exactly. And it's on the feed of Reformation. And personally, love it. [10:16] The other thing that they did is [10:19] Rob Anderson, who is an influencer, who is a creator. He's this gay dude. He's super funny and sort of blew up around doing videos talking about seventh heaven episodes and how absolutely unhinged these were. And like the fact that they exist in the world is absolutely ridiculous. And yeah. [10:39] will do like a one minute video [10:42] doing a recap of these episodes and he kind of blew up and now he does different movies too all from sort of like the 90s and 20s very much for like millennial [10:51] audience and [10:53] that he did a collaborative post again with reformation talking about the life-size movie with tyra banks and lindsey lohan and how crazy it is and how ridiculous it is i'm just going to play you the very beginning of the video here very important it walked so barbie could run casey's mom died which i think is just a great line so they did the post there's nothing about [11:18] Reformation, there's nothing about clothes. They talk about her style and life size, but it's not all. So all this to say, I think Reformation, whoever's leading the social media strategy at Reformation right now, A++, you're doing a great job. It's so internet native. It's getting so much engagement. And who knows if it's going to convert down funnel. But I think if you're trying to win the game of engagement and audience growth and being different than other brands out there,

[11:42] They've totally won. Yeah. A couple of things that come to mind for this in this is... [11:47] One, yeah. Curious if it sells dresses. Cut out dresses. [11:51] It occurs if it sells more slinky bridesmaids dresses. I think it speaks to... [11:58] a bigger movement back... [12:01] lash against hyper manicured the hyper manicured feed yeah and i think that reformation has really always been on the cusp of like trying to identify where they need to like break out to avoid being tired from a marketing perspective but i think that a uniform very thoughtfully considered instagram feed for a fashion brand in 2024 is [12:24] I don't know. Tired. Tired. I think we're all over it. Nobody wants to see it. Yeah. No one wants to see that. Yeah. So that's what's happening. And I think it's an attempt to do what... [12:33] Josh wine. [12:34] has done organically. [12:36] So I'm going to talk about this very briefly because the internet has rung so much out of this already. But I would be remiss to have a two online episode this week and not talk about Josh wine. [12:49] So a new meme was born this week. Josh wine. [12:53] And if you're not familiar as to what this is and what is going on, essentially the timeline was absolutely taken up with memes and jokes and posts about this wine brand called Josh Pfeiffer. [13:09] Josh. And it started, it originated from a tweet that,

[13:16] from an account called Optimist Grind, where he posted a photo of the Josh wine [13:21] And he basically is like flexing about this $9 bottle of Merlot. And he's saying like, [13:27] Comparing it to... [13:29] stella and barefoot which are other like horribly shitty wines and he's like i'm not gonna tell you [13:36] Basically, I'm not going to tell you fools to keep... [13:39] to stop drinking that, like you got to go to Josh wine basically. Facetiously. [13:43] Facetiously. Exactly. Okay. And then the internet went on. [13:47] wild and there are thousands of posts I could talk about today and the news went from a [13:55] Every type of publication you can imagine. Reddit, Today Show, Yahoo News, Bon Appetit. Everybody's talking about Dr. Wine. The Today Show? The Today Show. [14:07] show. And I will say the tweet that the Today Show posted about the Josh Wine article that they created [14:15] It says, the Josh wine meme explained it's Josh o'clock somewhere. [14:20] is the pretext to the Today Show article. And then the actual tweet says, there's a name on everyone's wine-soaked lips, Josh period, short for Josh Cellar period. And there are a total of five likes on this tweet. One of those likes being me. Why did they have to choose the latest tweet possible to, like... [14:42] Why do they have to be so Today Show about it?

[14:46] What's funny to me is I'm like, this is not for you, Today Show. This is not for you to report on. Leave it to the experts here on the 2 Online Podcast. Exactly. They should have just sent it right on over to us. We will put our roundup of our favorite Josh Wine memes in the show notes here. But I do just want to say... [15:05] Every brand is looking for their Josh wine moment. [15:08] And... [15:09] I appreciate brands that are trying to fabricate that moment. Very hard. I think impossible, but you have to respect the game of these people trying to do that. And I looked high and low for Josh Wine. [15:24] earnings reports and I could not find them. [15:28] I will say they do a shit ton of business. 72 million bottles annually. People are buying the bad wine. [15:35] People love it. Wow, wow, wow. So they're a big business, but I wasn't able to find any stats on the bump that I am sure they have had. Positive. Positive. [15:44] Positive. Are they a domestic wine? They are... California? I believe they're California-based wine. You can't have a name, Josh, and be from the south of France. You cannot. You cannot. A quote that I really love, and I can end on this, is a woman who... [16:02] In the Bon Appetit article, a woman who writes for The Atlantic on trend spotting, her last name is Mole. She says, Josh is the most mid of wines. People use mid as an insult, but I think it's actually described a tier of things that is useful in a lot of scenarios. She goes on to say, unmemorable, but totally serviceable.

[16:22] It's very good. [16:25] I love that. I love that so much. [16:28] That's my story for 2 Online this week. It's just about how brands are using internet culture. And I really, really, I'm loving it. Oof. Okay. Well, this is going to be a tough segue to mine. Oh, no. It's just, I have a different take. But that's okay. Such is life. The diverse rainbow of opinions and perspectives is something to celebrate. And I also just want to say, when the facts change, I change my mind. [16:50] There it is. At the end of this episode, I might have a totally different take on guerrilla marketing here. That is the essence of Voice Club right there. When you're first getting started with crypto, it can be scary. Am I doing this right? Is this just like my bank or trading app? How is it new and different? Well, that's why we love Kraken. They have a 24-7, 365 customer support team that's there to hold your hand all along the way. This isn't a nine to five Monday to Friday bank. This is crypto. It's all the time. Anyone's welcome. Open door policy. Come one, [17:20] at kraken.com backslash boys club not investment advice crypto trading involves risk of loss cryptocurrency services are provided to us and us territory customers by payward ventures incorporated pvi dba kraken okay what's your story okay the mob wife aesthetic [17:38] Oh my gosh. We're starting the story here, but don't worry. We're not ending the story here. [17:42] There are layers. I'm not worried. I could talk about the mob wife aesthetic for three to four hours nonstop. So the mob wife aesthetic, for those who are not familiar...

[17:53] is a trend story. It's what folks are saying is a reaction, a backlash, moving on from the clean girl aesthetic. Clean girl aesthetic, if you're not familiar. Oh my God, if you're not. Haley Beaver. [18:07] fresh-faced natural looking makeup glosses dewy dewy skin yeah minimalist styling i think as well like a single gold hoop on a slicked back bun there you go that's a clean girl so then now we have the mob wife aesthetic so think bold 80s glamour bold 90s glamour over lined lips [18:30] fur coat [18:31] Lots of jewelry, big hair, boobies out, boobies out, boobies out. So folks are saying it's a reaction to both. [18:38] Clean Girl and also this idea of quiet luxury. So quiet luxury was a whole thing, which was about understated, expensive fashion pieces that you can't recognize on the row. Kate. Kate. [18:50] Yeah, no logos. [18:51] but like expensive tailoring, whatever. Mob wife aesthetic is the polar opposite of that. I saw an incredible in out way back at the beginning of the year. I don't know what the opposite of quiet luxury is. Gaudy, I guess it was quiet luxury is out loud budgeting is in. And the guy was like, Oh, I'm so sorry. I actually can't get drinks with you. I have $7 to spend this week. And it was just like such a funny, stupid thing to say. And I can't stop thinking about it. [19:21] Okay, so Mob Wife has taken the world by storm over the past, I'd say, like, three, four weeks. Harper's Bazaar...

[19:30] covered it. We covered it. Days, digital, glamour, New York Post ran a story which actually had someone who's in Boys Club styled as a mob wife, Kayla. She looked incredible. I also reached out to her for comment for the story. I have not yet heard back, but we loved to see that. I [19:53] love a trend story this is a very visual trend story and there's also a truth to it which is that there is an exhaustion and a saturation of these other trends that we've been just like hit with bombarded with over the past couple years that we're like okay we're ready for the next thing the next fresh thing and so there's a truth to it which has meant that it's been able to take hold now i just want to say one two things about mob wife one i could not be personally more excited [20:23] is very boys club. [20:24] because I think there is a hint [20:28] of trashy that goes with mob wife. It's gaudy. It's over the top. And... [20:34] I'm Florida. Okay. Let's just get this out. Let's get this out there. And there is a part of me that just thrives. [20:43] with this style. Yeah. You know, a cheetah print, a big earring, like, yeah, yeah. Lots of jewelry. Yeah. Yeah. Yes. A little bit too much eye makeup. And I think my, also my look, I can go clean girl. I've done it. I, I will. You've done a lot of clean girl. You've done a lot of clean girl. But I'm ready for a new era. And I felt some personal ownership over the mob wife aesthetic.

[21:03] unfairly but I was like this is this is for me and then last night my culture exactly and then last night I went to a birthday party [21:12] And I have a mink coat that I, [21:15] bring out every once in a while, but now I'm like, this is going to be my coat. [21:18] every single day of the next three months and thought I would be so original showing up to this birthday party last night and I show up and four out of the eight women who are there are in fur coats and I was like it's oversaturated already we're done what's next we're already it's dead it's dead [21:37] Anyway, continue. Oh my gosh. Brutal, brutal, brutal. Okay. So that's mob wife, mob wife aesthetic. We'll set that aside for now. We're going to dive into this other topic area, this other thread, and then I'm going to land the plane, I promise at the end. But basically... [21:52] I want to teach you a little bit about this concept called information laundering. [21:56] Okay. You're going to think I'm a not... I know you already think I'm a not around this stuff, but there is... [22:03] this idea called information laundering, which is basically about taking... [22:08] News [22:09] Or ideas. [22:11] from unverified sources. Okay. [22:14] And... [22:15] putting them into a mainstream conversation. The effect is basically you take some fringe idea, you take some news from some unverified source. Once it gets covered on a mainstream news outlet, it gives it credibility. And then other mainstream news outlets start to pick up the story. And what results in information laundering is fake news. Yes. This is sort of the act of it. And one

[22:40] place that information laundering happens a lot is [22:44] in online communities like Reddit, Twitter, TikTok, where they sort of act as incubators. Yes. And then these ideas get some momentum and some steam behind them. [22:55] Maybe that momentum and steam is organic or maybe it is also... Seated. Yeah, maybe it's also contrived. But for whatever reason, something bubbles up on Reddit or something bubbles up on TikTok. And then the mainstream news takes it. [23:09] and starts talking about it and then now that information is laundered and it's like [23:13] It feels like it's reputable now because mainstream media outlets are reporting on it. But like it really just came from some dipshit on Reddit that was talking about something that managed to find some truth in something and it took hold. Or there was like a bot farm that was put behind it so that it looked like it took hold. And then ABC News or the Today Show started reporting on it. So that's the active trend laundering. That's fake news. We can talk about fake news forever, but I think everyone at this point knows what it is. [23:43] named Nick Susie and we should maybe get him on the podcast. He's a very smart dude. He's by very smart things. He said, this tweet's going to get me hate, but I'm seeing too many similarities between information laundering and some, not all trend forecasting. Trend laundering is what it is. Okay. So then he... [24:01] We're part of the problem. He's now introduced this idea of trend laundering, which how I'm thinking about it is... [24:08] kind of the marketing layer. [24:10] of information laundering. Okay. And that information laundering and fake news is very sinister. And I think

[24:17] trend laundering is like slightly less sinister, but is more sort of ephemeral and culture stuff rather than like election results. [24:23] you know, whatever. Yes. So that's Nick's theory when people are reporting on trends that were like seeded in other ways. Now, [24:31] Going back to mob wife. Do you know where I'm taking this or not? I mean, I have a guess. I do want to add one thing. My husband had his lawyer and he was talking about how there was, I'm going to absolutely butcher this. So just like, forgive me. [24:45] Forgive me. You're forgiven. Thank you. So basically he was talking about how the FTC, Federal Trade Commission, [24:52] There's a few different things that are happening around what he was talking to me about the other day, but he was actually telling me about it because he was like, I don't actually I think about Dina a lot with this stuff is that he was saying that there were two cases of FTC going after companies that were spreading misinformation through FTC. [25:10] influencers, one of them being around aspartame. [25:13] And aspartame actually being like good for you and spreading misinformation about it through paid influencers. And then we saw that trend take off on TikTok where people were like, aspartame is fine, aspartame is fine. And it was this whole thing. And... [25:27] Then the other was that like sugar, that like sugar is not actually that bad for you. And these were two examples that he was talking about. And he was like, you know, it's so interesting because like I think about Dina. He's like, I'm worried about her. He was literally like. So anyway, all that to say, this is real. Like the FTC, a federal organization, is thinking about how this type of misinformation is fed through these big tech social networks. Yeah.

[25:57] the spiral that they go on. Yeah. I didn't know that about aspartame and sugar, big aspartame and big sugar hard at work. It's very real. And again, there's really sinister examples of this. And then there's things like trend trends, [26:09] like mob boy. Which is far less sinister, but I think also worth looking at. Okay, so what's now picking up steam is some rumblings about how... [26:20] The mob wife aesthetic was basically an industry planted theme. Okay. Okay. [26:26] that is basically promotion for the soprano's 25th anniversary so whoa it's like hbo marketing special forces basically oh my god i'm so impressed so impressed but i'm so impressed as soon as you see it you're like oh of course so oh of course because it's adriana it's carmella soprano those are the two starlets of it all yeah there's a few smoking guns [26:49] The first one is that HBO is doing a very big push right now around the Sopranos 25th anniversary. You may have seen the story where they're putting 25 second recap clips on TikTok. Yes. And they're pushing that hard. And so that's the first thing. We know that there's a campaign around it right now. And it's happening on TikTok. It's TikTok native. And they're willing to push the envelope by doing stuff like the [redacted address] to skirt residual payments to anybody. Brutal. Anyway, continue. [27:19] Is that true? I believe so. Yeah. It's like an unchartered territory. I mean, maybe in the renegotiation, I don't know this, so. [27:26] fact check me but in the recent writers actors strike maybe there's something about short form content being syndicated across platforms but it seems like a really great way to get around it well if anyone knows that's listening let us know because that's interesting so one we know there's a campaign two a lot of the mob wife stories were seeded in traditional press so we have

[27:49] again, like Harper's Roussard, all the big sort of fashion outlets did some bit on it, that it was covered in mainstream press feels maybe- [27:57] sus or like that it could have been contrived now this is my favorite smoking gun which is not my own I have to credit the tiktoker who came up with this but that bratz posted a doll Carmela bratz dolls [28:13] posted a Carmela Soprano styled brass doll. [28:21] which people are saying like that's the that's the i'm gonna draw the line there [28:28] That's absolutely insane. That is so crazy. This show is literally about a mobster who is like owns a place called Bada Bing and his wife who is complicit in atrocious activities of these men. And they're like, you know what? [28:43] child's doll smoking gun smoking gun totally right totally oh my god it's like i i okay convinced fully convinced incredible okay so reporting on your end thank you really 10 out of 10 so much the i i do want to just say again the brats discovery wasn't me but um that i do feel like really is the nail in the coffin now [29:06] How did this happen? A lot of people are talking about not being able to find the origin of the mob wife, of the mob wife aesthetic trend. It's hard to find, and I haven't been able to find like any one individual person that was like, okay, this is the first person that like started using it in this way around this same time. It's the optimist grind post of Josh Wine. Couldn't find it. But what the HBO marketing special forces team could have done is did like

[29:36] all at the same time. - So smart. - And then it starts picking up and like you can't find who exactly started it and it just like makes it a little easier to sweep under the rug. Now I will say in fairness, [29:48] The reason that it has taken off is because there's a truth in it that people are enjoying. And so I think to their credit or maybe just to our credit, it's like there has to be something in it that feels... [30:00] interesting. Otherwise, it's not going to work. It wouldn't work. So I do want to say that [30:06] And trends are on a 20-year cycle. 25 years of this printout, it makes all the sense in the world that that aesthetic is coming back. Yeah. Yeah. [30:13] And so it's-- [30:14] It's all working... [30:17] it's all working. It's all working. Now, I also want to say like, as I was doing research for the story yesterday, there's a lot of people that are now starting to talk about this side of it, which is like HBO genius marketing. And now we're also talking about that. They have just nailed it. This is, it's working on so many fronts. You even have the trend forecaster marketers who are now talking about it too, not just the fashion girls. So I think on every level, it's been incredible. [30:47] and didn't recognize as... [30:50] special forces marketing was i don't know that you got this trend but the fleetwood mac silver springs viral video did you get this at all okay so there was this didn't cross my desk it didn't cross your desk it was incredible it's an incredible video of a fleetwood mac performance they're singing this song called silver springs is a very famous song of theirs and there's like an incredible energy in the video between the two people in the band who are singing basically she's singing to him and you just have to watch the video it's this incredible video went viral and

[31:20] it's now a video when they're older and she's like you just feel this is like a lot of feelings in this video so this goes viral and i'm like listening to the song all the time i'm showing dave my husband the video i'm like gotta watch this video gotta watch this video watch it so many times it's such a good video i'm like pushing it all the time and then he's like hey [31:36] Isn't this just... [31:37] like wasn't there a flea wood mac show that came out recently and it so daisy jones and the six i don't know if you watch that [31:43] I've not watched it, but... That came out on Amazon Prime, and so I feel... [31:47] duped in that moment. I don't feel as duped with the mom wife aesthetic, but I do feel really duped with the Fleetwood Mac marketing. But you know, you see, once you start to see it, you see it everywhere. I think just a lesson from this is... [31:59] as things are taking off as you're seeing whatever it may be popping up in the internet [32:04] Just ask yourself who might be profiting. [32:06] Who might be from this? Wow. [32:08] And for you with the Josh stuff and the Reformation stuff, you're like, clearly they're profiting. I don't care. That's good for them. But there's maybe another side of it, which is more sinister, duplicitous that we should be just have some media literacy around. Totally. Totally. Wow. Well, I love this trend forecasting episode of to online. What a ride we've been on. [32:32] Together and separately. Thank you for the time and attention you put into this. And thank you for listening to the listeners again. [32:41] Subscribe to our new channel. We'll link in show notes. Bye. Bye.

[32:50] There it is. That's Boys Club. We have two podcasts, two online, where we talk about internet culture, and this podcast, where we report on some Web3 or emerging tech story, and then talk about our feelings, the feelings check-in. So thank you for listening. Please like, subscribe, share, send to your friends. Anything else? That's it. Thank you so much. [33:11] Thank you.